The discipline of coaching has been around for a while, but there are still some misconceptions. Many people think of therapy sessions, complete with couch, bespectacled observer, and a notepad. Others may imagine a hyper-positive cheerleader, chanting that you’re good enough and people like you. Either way, with all the daily fires that are part of owning and managing a growing enterprise, many business owners view coaching as overly indulgent at best, and a waste of money at worst. On the contrary, coaching is a very powerful tool in developing managers that larger companies have been utilizing for quite some time. Is coaching valuable enough to invest in when you’re in those lean, chaotic growing years?
To answer that, it’s helpful to understand the purpose and process of coaching. Coaching can be done individually or in a group, with most executive coaching being individual. Unlike therapy, where there is an assumption that some sort of dysfunction exists that needs to be resolved, in coaching the assumption is that the client is already functioning well and is using coaching to get to another level. Coaching is also unlike training or consulting, where the consultant is retained as an expert in a particular field, providing answers that the client does not have.
Coaching is unique from all other disciplines in that while the coach may, and usually does, possess expertise in certain areas, their role is not usually to provide these answers to the client, but rather to help the client arrive at their own answers. In a typical coaching session, a coach will hear the client’s issue and ask questions designed to help the client reframe their perspective, or understand the issue in a different way. There is almost always an ‘Aha moment’, when a client is able to view the situation differently and reach a solution they hadn’t considered before, which is very empowering.
The value of coaching is in how extremely powerful it is in helping clients get to a place of strength and confidence in dealing with various aspects of their lives. Oftentimes new and even seasoned leaders feel stuck; whether it’s because they are struggling giving or receiving feedback, unfulfilled in their role, or unsure of how to handle a particular challenge. Senior leaders, in contrast, can be uncomfortable sharing their uncertainties, sometimes rightfully so, because of the unsettling effect it might have on their employees.
Practically speaking, a leader or business owner benefits from coaching in these ways: They receive a sounding board to discuss issues, problems, or new ideas. They work through frustrations or conflicts they are experiencing in their roles. They learn to identify their areas of strength and weakness, and explore ways to capitalize on those strengths for maximum effectiveness. In addition, business and leadership coaching can often be combined in some form with training or consulting in order to provide more guided development. The one-on-one interactional format ensures rapid advancement, far greater than classroom or virtual learning.
To wrap it all up, the impact coaching can have on one’s effectiveness in the areas of leadership, communication, problem-solving, strategic planning, conflict resolution and other areas is so great compared to the cost of the investment that it’s one of those things to put at the top of the list when budgeting for training and development.
If you’re interested in coaching and want to learn more, or take advantage of a complimentary coaching session, click here.