When you are building your own business, or experiencing rapid growth, just getting through the day can be a challenge. You are putting out fires, sometimes setting them, and of course responding to a thousand ‘gottaminutes’ throughout the day. In the midst of solving customer crises, ensuring the cash is flowing in the right direction and just getting staff hired, something like culture, while not unimportant to you, can get relegated to something you’ll get to at just about the same time you actually take that week off you’ve been promising yourself.

Unfortunately, failing to be intentional about your culture is as damaging as failing to take your vacation. The results of personal burnout include fatigue, irritation, and lack of productivity…much the same as an unproductive culture. A lot of times, leaders don’t address this not because they don’t want to, but because it seems too vague to wrap their minds around.

In dealing with my clients, I have found it useful to look at culture as the set of behaviors, besides the knowledge, skills and abilities needed to perform the tasks that need to be performed, that are required to successfully represent the company to a) other employees and b) the customers.

Usually leaders are primarily focused on the knowledge, skills and abilities needed to perform whatever tasks need to be performed. Don’t get me wrong, technical competence is necessary – so necessary that I spend a large portion of my time with my clients defining duties, building training programs and figuring out the best way to measure performance. However, it is far from sufficient.  A while ago, Inc.com published an article about media giant Netflix, and their policy not to tolerate ‘cultural terrorists’    based on the extensive damage caused by an improper cultural fit.

So what is a good cultural fit? For that matter, what is your culture? I think the easiest way to answer this is to answer succinctly and clearly: What’s it like to work at your company? And what’s it like to work with your company?

The heart of your culture reveals your values. What are the true values? Profit at any cost? Integrity at any cost? Honesty? Winning?  Every person, and every organization, has stated and actual values and the best way to truly know the actual values is to look at the decisions that are made in tough times, and the behavior that is tolerated.

If a company has gone so far as to publish mission, vision, and values statements, that’s a great start. I like to follow up and see how close to the mark they’re hitting. Clues to your actual (versus stated) culture can be seen in:

  • How do people talk to each other?
  • How easy is it to tell each other bad news?
  • How many meetings do you have?
  • Do people do what they say they’re going to?
  • Do people show up on time?
  • What happens when people make mistakes?

These and further questions identify your culture.  Your mission, vision, and values statements are what you want…but your culture is your down and dirty, gritty reality. Your culture tells you what your true values are. Is cutting corners okay when the stakes are great? Is abusive or bullying behavior admissible when the perpetrator has a unique skill set or the ability to garner high revenue?

If you have started a company, or lead one, chances are high that you had a strong set of values and a vision for your organization well before you hired your first employee. In the midst of the battle that is running a successful organization, it can be easy to lose sight of this. Unfortunately, one or two oversights or compromises can have an avalanche effect, and you may find yourself staring at a mass exodus or even a lawsuit if bad behavior becomes tolerated or even rewarded in your company. Ask yourself today: Are my employees representing my values to each other and to my customers? If yes, good job! If no, you now have awareness, and the truth can set you free!

Your managers are the guardians of your culture. Have you equipped them for success? Ask us about our premier management development programs – all you need when you promote from within!

Today’s Leadership Solutions is a Seattle-based consulting firm dedicated to providing business owners peace of mind and job fulfillment by ensuring their management teams are equipped to run their businesses successfully. With certified executive coaches, organizational development experts and HR Professionals, we consult with small to medium sized businesses on management, leadership, and recruiting solutions in addition to providing career coaching to managers and executives in transition. We can be reached for consultation at info@todaysleadershipsolutions.com

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